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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. towerslife.biz On average, a customer needs to read 10 reviews before they trust a company. So leverage the power of recommendations by displaying unedited positive reviews prominently on your website, sharing positive feedback across your social media channels, and responding to positive reviews (and negative, for that matter!) quickly and professionally to build a healthy reservoir of trust